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by Parra

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by Parra

Masterminded by Dutch designer Pieter ‘Parra’ Jannsen, by Parra clothing draws constant creative reference from colourful ‘90s rave culture and a passion for abstract artistry. Sibling to Tired Skateboards and sharing the same hybrid characters and signature graphics, quarterly drops from the brand include by Parra t-shirts, as well by Parra caps, sweaters and accessories that...Read more

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focus on acknowledging the weird, the everyday and the awkward. Based in Amsterdam and launched in 2006, off the back of Janssen’s first brand Rockwell and the bi-annual Rustico the Great collections from 2004, by Parra’s explorative and post-pop graphic design style captures skate and streetwear culture through a vibrant and unfiltered lens. Assigned the nickname ‘Parra’ (short for paranoid) by Patta’s Gee Schmidt, Pieter Jannsen’s unfiltered design narrative merges iconographic reference with a deep-seated passion for celebrating all there is to admire about nonsensical design and out-the-box creativity. Notable collaborations for the Amsterdam based brand include those with the likes of Stussy, Supreme, Converse and Vans, with 2019 including the Nike SB x by Parra Dunk Low OG, 2020 including the co-designed Tokyo 2020 Olympic skate team kits and 2021 featuring the release of the Nike SB x Parra Dunk Low Pro ‘Abstract Art’. Inspired by a passion for music, art, film and community culture, by Parra’s obscure and illustrative aesthetic is reflected across their signature saturated colour palette, whilst a choice use of beaked and hybrid characters strives to celebrate genericism with text and geometric-print motifs being the overall design focus.

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